English Home > About Us > Our Mission, Vision and Values

Our Mission, Vision and Values

The operating policy of the Company sets the gManagement Policy,h which is our corporate philosophy, as the apex. The gCSR Management Policyh states the Companyfs universal mission stated in the Management Policy reorganized from the CSR perspective, and the gSumitomo Life Brand Visionh states the gImage of the Company from customerfs perspectiveh that we are aim to become in the medium to long term.
The gSumitomo Life Group Code of Conducth has been established as a behavior guideline for executives and employees of Sumitomo Life and each Group company.

Management Policy

CSR Management Policy

The Company has established the gCSR Management Policy,h through reorganization of the Companyfs universal mission stated in the gManagement Policyh from the CSR perspective.

Based on the gCSR Management Policy,h items that are important in the promotion of CSR management are reorganized as follows. These key items are also positioned as specific CSR materialities (important tasks) in the GRI standards.

¦Through the CSV project, we aim to extend healthy life expectancy in Japan, by creating shared value among gcustomers,h gsociety,h gthe company and its employees.h

Brand Vision

For Sumitomo Lifefs brand vision, we have declared the achievement of gFour Advanced Valuesh as our goal to empower the future of our customers.

By providing these values to each of our customers through the ongoing efforts of all of our executives and employees, we hope to distinguish the uniqueness and prominence of our services. We are sure that by continuing to thoroughly provide these values we will be able to increase the loyalty of our customers.

With the brand message gempowering your future,h which conveys the commitment to our customers in our brand vision, we hope to help protect and support our customers and their families by directly addressing their concerns as they plan for and move beyond lifefs challenges. We will do our utmost to fulfill this role, which, we believe, should form the basis of all life insurance businesses.

 Brand Vision: gFour Advanced Valuesh

Sumitomo Life Group Code of Conduct

The Company has formulated the gSumitomo Life Group Code of Conducth as a behavior guideline, in order to ensure that each and every executive or employee of Sumitomo Life and each Group company will put the operating policy into practice through their actions.

Page Top