Creation of Affluent Society
We believe that contributing to society is one of our most important management priorities, and are advancing social contribution activities primarily focused on priority themes: “Health-enhancing” and “support for child raising,” considering the affinity of these activities with the life insurance business.
The Company started the CSR activity, “Sumisei Vitality Action” in 2017 with the purpose of enhancing health and commemorating the 110th anniversary of foundation.
・“Move your body with your loved ones!”
Sumisei Vitality Action is a project through which we hope to enhance health and happiness by encouraging participants to move their bodies with their loved ones.
To enhance health, an appropriate amount of regular exercise is necessary. To encourage regular exercise, we recommend participants to “Move your body with your loved ones.”
・To create opportunities for participants to start exercising
Going forward, we will invite top athletes from every field to host “parent-child sports events,” etc. in 110 places all over Japan. Through encouraging parents and children to exercise together, we aim to enhance health and deepen family bonds.
Moreover, we also plan to participate in the organization of RUN events, etc., which are connected to the Health-enhancing by allowing participants to enjoy running with friends and family members.
In addition, the Sumitomo Life Health Foundation provides support to regional sports groups.
・To promote deeper understanding of health-related issues
We organize health-themed lectures all over Japan, joining hands with the Sumitomo Life Welfare and Culture Foundation and the Sumitomo Life Health Foundation. Furthermore, we distribute promotional brochures, as well as other activities.
We support cancer patient associations, etc. for the purpose of promoting early detection and treatment of cancer as well as supporting cancer patients and their families. We also conduct educational activities such as the “Cancer Treatment without a Fight: Particle Beams Seminar,” where we welcome the Doctor of Medicine Mr. Yoshio Hishikawa to give a lecture on “Cutting Edge Cancer Treatment: Particle Beam Therapy.” Furthermore, under the supervision of the National Cancer Center Japan, we have created tools such as “Things to Know about Cancer” and “Cancer Prevention Supporter,” which are distributed throughout Japan.
We also provide support to associations that engage in dementia care. In addition, through specified courses, we have been training “dementia supporters.” 11,187 supporters (as of March 31, 2019) have completed the course so far.
Support for Child Raising
Sumitomo Life provides support in child raising, mainly from before childbirth to later childhood, focusing on the concept of “a place for children,” in order to support the healthy growth of children and child raising in society.
Sumitomo Life sponsors “Awards in Support of Child Raising” and “Sumisei Woman Researcher Encouragement
Prizes” backed up by the Ministry of Education, Culture, Sports, Science and Technology, and the Ministry of
Health, Labour and Welfare. We grant the Awards in Support of Child Raising to and thereby assist
distinguished activities that support child raising across the country, while introducing them as role
models in an effort to spread the good practice to other areas.
The “Sumisei Woman Researcher Encouragement Prize” is a grant program intended to support both studies and child raising by woman researchers.
Meanwhile, we are committed to “Sumisei After School Project,” another activity in support of child raising aimed at improving the child-raising environments in all regions of Japan. Under this project, programs including onsite schooling are offered to after school child care centers across the country, with a view to enhancing the nonhardware aspects of after school child care.This initiative received the “2017 Good Design Award.”
Since 1977, we have also organized international children’s drawing contests to help the healthy growth of children. Over 11.36 million works have been submitted since the start of this program. In addition, the winning works have been exhibited at the Louvre Museum in Paris every year since 2000, inspiring the dreams of children.
Coral reefs, a gift of nature to human beings and also serving an important role from the perspective
of biodiversity, are being destroyed by such factors as global warming, marine pollution, development,
and natural disasters.
Furthermore, we have been engaged in the Coral Reef Conservation Project since 2008, supporting the activities of NGOs in two regions in order to conserve coral reefs and promote the establishment of sustainable communities.