Corporate Philosophy/Operating Policy/Standards
Corporate Philosophy “Management Policy”
1. Based upon the concepts of coexistence, co-prosperity and mutual support, we strive to strengthen and expand
our business, while contributing to the advancement of social and public welfare.
2. Creditworthiness and steadiness will be the foundation for the execution of our business.
3. We will always remain composed in judgment and retain a progressive and indomitable spirit, responding to changes in our environment and keeping abreast of the times.
The Management Policy, which represents our corporate philosophy, was formulated in 1952 to stipulate the unwritten fundamental policy on our operations which had been adhered to until then.
We clearly express our commitment to "contributing to the advancement of social and public welfare" through the life insurance business in the Policy. The Policy upholds Sumitomo’s Business Philosophy which underlies “Monjuin Shiigaki” which Masatomo Sumitomo, the founder of the Sumitomo family, wrote 400 years ago to offer guidance on how a merchant should conduct business. It also upholds “Business Principles” listed in the Rules Governing the House of Sumitomo.
Contributing to the advancement of social and public welfare which is stated in Article 1 of the “Management Policy” has been our unchangeable purpose since the founding of our company.
The structure of the management philosophy to realize our purpose is as follows:
“Contribute to the advancement of social and public welfare”
We support customers’ lives and contribute to the customers and society through life insurance business.
“Contribute to the realization of a society of affluence, vitality, health and longevity”
“Contribute to the realization of sustainable society and grow sustainably”
“Contribute to ‘well-being for all’ ”
We have formulated the “Sustainability Management Policy,” which expresses the universal mission stated in the Management Policy from a sustainability perspective.
We also list in the “Sustainability Management Policy” as follows : “contribution to the realization of a society of health and longevity through the sound operation and development of the insurance business,” “contribution to the realization of a sustainable society through the honest business operations and efforts to solve social and environmental issues.”
- Sustainability Management Policy
We have declared the achievement of “Four Advanced Values” as our goal to empower the future of our customers.
■Consistently and continuously provide advanced consulting and services
■Offer advanced products to enable customers to live vigorously
■Aim at achieving impressive customer service that always exceeds customers’ expectations
■Provide an evolving support program to encourage a “healthy life” and “rich and happy golden years”
We set “Sumitomo Life Brand Vision” which represents mid- to long-term corporate figure from our customer’s perspectives and presents what Sumitomo Life is aiming to be and what kind of values we are going to offer to our customers as Four Advanced Values.
Realization of these four values is also a challenge for Sumitomo Life to become “an indispensable life insurance company” to customers and society, and a company in which employees are even more proud of their involvement in its tasks.
- Sumitomo Life Brand Vision
Sumitomo Life sets the “Management Policy,” which is our corporate philosophy that represents the fundamental spirit of our operations, as the apex, and holds “Sustainability Management Policy,” which expresses the universal mission stated in the Management Policy from a sustainability perspective, and the “Sumitomo Life Brand Vision,” which characterizes the image of the Company that we aim to become in the medium- to long-term from a customers’ perspective, as our operating policy.
We have positioned “Sumitomo Life Group Code of Conduct,” “Policy on Customer-oriented Business Operations” and “Sumitomo Life Group Human Rights Policy” as our value because the actions of each and every employee create value for our company.
Sumitomo Life Group Code of Conduct
We have formulated the “Sumitomo Life Group Code of Conduct” as a set of guidelines, in order to ensure that each and every executive or employee of Sumitomo Life and each Group company will put the operating policy into practice through their actions and earn the trust of society.
Policy on Customer-oriented Business Operations
We have established the “Policy on Customer-oriented Business Operations” in order to reinforce promotion of customer-oriented business operations from the perspective of pursuing the best interests of customers.
Sumitomo Life Group Human Rights Policy
We have established the “Sumitomo Life Group Human Rights Policy” to promote sustainability initiatives which are part of our universal mission, and to contribute to the realization of a healthy and fulfilling society through efforts to respect the human rights of stakeholders involved in all business activities.
Human rights due diligence
The Company has initiated human rights due diligence in accordance with the "Sumitomo Life Group Human Rights Policy." The Company and its subsidiaries have established "Guidelines for Business Activities" and regularly check the status of various efforts by outsourcing partners, including those in areas related to respect for human rights.